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The full YMD catalog, downloadable toolkits, studio services, workshops, and the free monthly newsletter. Every checkout runs through Stripe.
Digital, 13 items
Toolkits, workbooks, and templates. Delivered as downloads.
For the creator or founder who hasn't fully articulated their brand yet. A self-guided set of exercises to nail down your positioning, define your audience, and get clear on your visual direction, the groundwork every brand decision after this should be built on.
For the early-stage artist or founder who hasn't formalized a point of view yet. A fillable workbook with a moodboard and identity-sketch worksheet, a Brand Decision Filter, and an Audience Ecosystem Map to clarify who you're actually building for.
A 30-task release checklist covering pre-production, release week, and post-release, laid out on a Gantt-style timeline. Includes sub-checklists for distribution, PR outreach, and content capture, built for independent artists managing their own release.
A phased tracker covering everything from concept through recap, with a vendor and venue tab and a promo sequence tab that walks you through your rollout countdown. Built for artists, organizers, and residencies running a single event.
For any artist or brand renaming, repositioning, or refreshing their look. Walks through three phases: discovery, identity (with a decision log), and rollout, from internal briefing through soft launch, full launch, and retiring your old assets cleanly.
Your content strategy, documented as a repeatable system: hook frameworks, the "dopamine ladder" structure behind content that keeps people watching, and a repurposing method for turning one piece of content into five.
Everything an independent creator needs to look consistent across platforms without hiring a designer: logo lockup templates, ready-to-use social media templates, a color and typography guide, and a content calendar starter, all built in Canva.
For the single-location founder preparing to open a second spot, license the brand, or franchise. Builds a complete brand kit, defines what stays locked across every location versus what local operators can flex, and includes a full asset handoff checklist.
The system version of everything above, for solo creators or small teams who've outgrown sticky notes but aren't ready for full project-management software. Covers content ideation, workflow, roles, event ideation, meeting notes, and a scheduling grid.
For creators and brands who want more than a template, a system built around your actual audience. Fill out an intake covering your platforms, goals, and data gaps, then join a 30-minute working session where we build your tracking system live. Not a course, a working system, tailored, that you walk away able to run yourself.
A seven-part guide for navigating life as a neurodivergent person, written from lived experiences by a creator and business owner.
The brand-building curriculum from YMD's in-person creative residency, adapted as a self-guided playbook. Modules include: identity, audience, visual system, content, and story.
From the mind of Tone Mensah, 'The Art of Finesse' is a guide to keeping composure, reading the room, and walking into prosperity with guile, depth, and skill. The best finessers don't win every time, but they understand when and how. Written from a Black male lens, this guide teaches readers how to read a situation and move accordingly.
Services, 6 items
1:1 studio time, audits, planning, production, and retainers.
A one-hour live call to talk through whatever's in front of you: a creative decision, a strategic question, a direction you're not sure about. No deliverable beyond the conversation itself; sometimes that's exactly what's needed.
Send over what you've got- your current branding, content, or positioning- and get back a review with targeted recommendations. Async, so you can watch it on your own time.
For a specific initiative, event, campaign, art piece, or program launch that needs a real plan behind it. Features: a working call followed by a summary document laying out next steps.
One design deliverable, with a fast turnaround. Asset (minor edits, 48hr), Single asset (finished design from scratch, 72hr), or Social kit (campaign across feed/story/variants, 5 days). All include one round of revisions. Rush available: cuts window ~in half for +$150, subject to availability. $150 is the minimum.
For teams and artists who need a steady creative partner without a full commitment. 8–10 hours per month across design, content, or strategy. Scope of the partnership is set at signing and adjusts to your needs. Deliverables capped per month unless scoped otherwise. From $1,000/month. A $500 refundable deposit holds your slot.
Full ongoing partnership for anchor clients, content, brand, and strategy scoped around your team and calendar. 20–25 hours per month with scope negotiated. Nonprofits: this is where we fold in mission-aligned retainer work at a rate that reflects the mission. From $4,000/month. A $500 refundable deposit holds your slot.
Workshops, 5 items
Live upskilling for creatives, cohorts, and teams. A decade of facilitation behind every session.
Building community spaces on any budget: partnering without money on the table, finding venues, forming committees, planning and executing, marketing, and sustaining the thing after launch. We cover facilitation, healing and connection, and the mechanics of collaboration.
From $750
Inquire, private booking →Identity and brand-building from a young age, digital literacy and ethics, building social proof before experience, masculinity and Black masculinity, mindfulness and wellness.
By program
Inquire, school / program →This workshop focuses on: developing a sustainable culture, identifying your leadership style, networking and communication as a craft, learning from your team, and holding boundaries.
By scope
Inquire, private booking →Identity, audience, positioning, content, storytelling, the full brand-building curriculum. Individual seats at $199 or a private cohort from $2,500. Worked with: The Lab at CANNI, Wisconsin Tech Month, Badger Boys State.
A live workshop teaching practical AI literacy: how to effectively use these tools in your work, without eliminating the human element that brings the magic together. Built for creatives and professionals who want to move from curiosity to fluency.
Membership, 1 item
Free access to the YMD monthly newsletter.
A monthly dispatch covering culture, strategy, and creative thinking, free, no paid tier at this time.
Digital delivery
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Services & workshops
Once paid, we reach out within one business day with a scheduling link and next steps.
Custom work
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